Synthetic data
All sessions

s-1819

Simulated shopper

Oct 31, 2026, 5:26 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 13sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 33sSorted: price ascSorted by lowest priceValue 58%
  4. 42m 02sBrowsed catalogBrowsed the catalogValue 53%
  5. 52m 07sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 82%
  6. 62m 29sBrowsed catalogBrowsed the catalogValue 76%
  7. 72m 43sSorted: price ascSorted by lowest priceValue 92%
  8. 83m 18sBrowsed catalogBrowsed the catalogValue 89%
  9. 93m 29sCompare + Merino 200Added a product to compareValue 99%
  10. 103m 53sExpanded returns · Merino 200Expanded returns policyValue 97%
  11. 113m 59sSearch “discount code”Searched for deals / priceValue >99%
  12. 124m 16sSearch “deals”Searched for deals / priceValue >99%
  13. 4m 24sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Sorted by lowest price ×38.4×
  • Browsed the catalog ×41.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.