Synthetic data
All sessions

s-1820

Simulated shopper

Oct 22, 2026, 5:13 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 351sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 36%
  4. 41m 15sViewed cartViewed cart (saw shipping cost)Value 67%
  5. 51m 39sRemoved from cart · Squall 2.5LRemoved from cart→ the store shows Value Breakdown hereValue 99%
  6. 61m 56sBrowsed catalogBrowsed the catalogValue 99%
  7. 72m 31sSorted: price ascSorted by lowest priceValue >99%
  8. 83m 05sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  9. 93m 32sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 35sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  11. 113m 44sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 20sSearch “boots”Searched the catalogValue >99%
  13. 4m 41sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.