Synthetic data
All sessions

s-1821

Simulated shopper

Nov 1, 2026, 12:53 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 250sAdded to cart · Squall 2.5LAdded to cartChoice 27%
  3. 31m 20sViewed cartViewed cart (saw shipping cost)Value 59%
  4. 41m 32sImage 1 · Squall 2.5LViewed a product imageValue 38%
  5. 52m 10sSize guide · Squall 2.5LOpened the size guideFit 26%
  6. 62m 48sCheckout startedStarted checkoutFit 26%
  7. 73m 06sExpanded returns · Squall 2.5LExpanded returns policyFit 51%
  8. 83m 28sImage 2 · Squall 2.5LViewed a product imageFit 49%
  9. 94m 05sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 43%
  10. 104m 26sViewed Kettle TiViewed a product pageNo clear doubt 48%
  11. 114m 44sDelivery check · ZIP 93228Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 86%
  12. 125m 22sDelivery check · ZIP 11361Checked delivery date by ZIPDelivery 99%
  13. 5m 30sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.