Synthetic data
All sessions

s-1823

Simulated shopper

Oct 21, 2026, 9:13 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 17 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 223sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 341sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 444sImage 1 · Cairn MidViewed a product imageNo clear doubt 58%
  5. 558sOpened reviews · Cairn MidOpened reviewsNo clear doubt 37%
  6. 61m 37sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 97%
  7. 71m 48sDelivery check · ZIP 58783Checked delivery date by ZIPDelivery >99%
  8. 82m 28sBrowsed catalogBrowsed the catalogDelivery >99%
  9. 92m 35sOpened reviews · Cairn MidOpened reviewsDelivery >99%
  10. 102m 46sReviews filtered: fitFiltered reviews by fitDelivery 98%
  11. 113m 23sAdded to cart · Cairn MidAdded to cartDelivery 98%
  12. 123m 42sCheckout startedStarted checkoutDelivery 98%
  13. 133m 52sCheckout startedStarted checkoutDelivery 98%
  14. 144m 30sViewed cartViewed cart (saw shipping cost)Delivery >99%
  15. 154m 53sOpened reviews · Cairn MidOpened reviewsDelivery 99%
  16. 165m 20sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  17. 5m 48sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.