Synthetic data
All sessions

s-1824

Simulated shopper

Oct 31, 2026, 12:10 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 14 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 10sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 43%
  4. 41m 33sExpanded materials · Cairn MidExpanded materials→ the store shows Durability Proof hereDurability 76%
  5. 51m 41sOpened reviews · Cairn MidOpened reviewsDurability 91%
  6. 62m 16sReviews filtered: fitFiltered reviews by fitDurability 83%
  7. 72m 32sOpened reviews · Cairn MidOpened reviewsDurability 86%
  8. 83m 09sOpened reviews · Cairn MidOpened reviewsDurability 88%
  9. 93m 26sReviews filtered: fitFiltered reviews by fitFit 65%
  10. 103m 51sExpanded specs · Cairn MidExpanded technical specsFit 63%
  11. 114m 09sAdded to cart · Cairn MidAdded to cartFit 63%
  12. 124m 29sViewed cartViewed cart (saw shipping cost)Fit 55%
  13. 134m 48sCheckout startedStarted checkoutFit 55%
  14. 4m 58sPurchased

Final guess

Fit55%
Fit
55%
Suitability
2%
Durability
43%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.