Synthetic data
All sessions

s-1826

Simulated shopper

Oct 25, 2026, 8:25 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 8 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 16sExpanded materials · Cairn MidExpanded materialsDurability 38%
  3. 31m 42sOpened reviews · Cairn MidOpened reviewsDurability 53%
  4. 42m 20sSearch “durable hiking boots”Searched for durability / warranty→ the store shows Durability Proof hereDurability 97%
  5. 52m 34sAdded to cart · Cairn MidAdded to cartDurability 97%
  6. 63m 00sViewed cartViewed cart (saw shipping cost)Durability 98%
  7. 73m 30sCheckout startedStarted checkoutDurability 98%
  8. 3m 46sPurchased

Final guess

Durability98%
Fit
<1%
Suitability
1%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Searched for durability / warranty38.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.