Synthetic data
All sessions

s-1829

Simulated shopper

Oct 20, 2026, 6:42 PM UTC · mobile · email · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 04sCompare + Talus TrailAdded a product to compareChoice 66%
  4. 41m 38sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 91%
  5. 51m 58sExpanded specs · Talus TrailExpanded technical specsChoice 88%
  6. 62m 35sViewed Emberline 20°FViewed a product pageChoice 93%
  7. 73m 03sImage 1 · Emberline 20°FViewed a product imageChoice 90%
  8. 83m 37sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  9. 93m 51sExpanded specs · Cairn LowExpanded technical specsChoice 99%
  10. 104m 07sExpanded specs · Cairn LowExpanded technical specsChoice 99%
  11. 114m 25sOpened reviews · Cairn LowOpened reviewsChoice 95%
  12. 124m 34sReviews filtered: suitabilityFiltered reviews by performanceSuitability 92%
  13. 135m 01sOpened reviews · Cairn LowOpened reviewsSuitability 98%
  14. 145m 30sOpened reviews · Cairn LowOpened reviewsSuitability 99%
  15. 5m 50sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.