Synthetic data
All sessions

s-1830

Simulated shopper

Oct 31, 2026, 5:21 AM UTC · desktop · email · Lumen 400 Headlamp · 17 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 06sBrowsed catalogBrowsed the catalogNo clear doubt 71%
  4. 41m 33sSorted: price ascSorted by lowest priceNo clear doubt 56%
  5. 52m 01sExpanded materials · Lumen 400Expanded materialsNo clear doubt 87%
  6. 62m 25sOpened reviews · Lumen 400Opened reviewsNo clear doubt 67%
  7. 72m 58sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 79%
  8. 83m 24sOpened reviews · Lumen 400Opened reviewsSuitability 88%
  9. 93m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 03sExpanded shipping · Lumen 400Expanded shipping infoSuitability >99%
  11. 114m 34sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  12. 124m 38sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  13. 135m 06sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 145m 14sAdded to cart · Lumen 400Added to cartSuitability >99%
  15. 155m 24sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 165m 45sCheckout startedStarted checkoutSuitability >99%
  17. 5m 54sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Opened reviews ×41.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.