Synthetic data
All sessions

s-1831

Simulated shopper

Oct 29, 2026, 7:31 AM UTC · mobile · search ads · Driftwood 2P Tent · 18 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 231sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 352sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 22sOpened reviews · Driftwood 2POpened reviewsValue 71%
  5. 52m 02sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  6. 62m 21sOpened reviews · Driftwood 2POpened reviewsValue 97%
  7. 72m 44sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 83m 02sOpened reviews · Driftwood 2POpened reviewsValue >99%
  9. 93m 07sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 37sAdded to cart · Driftwood 2PAdded to cartValue >99%
  11. 113m 46sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 05sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
  13. 134m 27sOpened reviews · Driftwood 2POpened reviewsValue >99%
  14. 144m 34sExpanded returns · Driftwood 2PExpanded returns policyValue >99%
  15. 155m 07sAdded to cart · Driftwood 2PAdded to cartValue >99%
  16. 165m 13sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 41sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 5m 46sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.