Synthetic data
All sessions

s-1832

Simulated shopper

Oct 22, 2026, 11:25 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 13 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 00sCompare + Merino 200Added a product to compareChoice 44%
  3. 31m 16sViewed Cairn MidViewed a product pageChoice 56%
  4. 41m 43sAdded to cart · Cairn MidAdded to cartChoice 56%
  5. 51m 46sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 65%
  6. 62m 26sRemoved from cart · Cairn MidRemoved from cartValue 96%
  7. 73m 02sOpened reviews · Cairn MidOpened reviewsValue 98%
  8. 83m 12sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 44sOpened reviews · Cairn MidOpened reviewsValue >99%
  10. 103m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 114m 11sAdded to cart · Cairn MidAdded to cartValue >99%
  12. 124m 32sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 5m 01sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.