Synthetic data
All sessions

s-1834

Simulated shopper

Oct 28, 2026, 12:08 PM UTC · mobile · organic · Emberline 20°F Down Bag · 19 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 218sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 325sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 439sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 03sCompare + Cairn MidAdded a product to compareChoice 99%
  6. 61m 09sViewed Emberline 20°FViewed a product pageChoice 99%
  7. 71m 26sBrowsed catalogBrowsed the catalogChoice 99%
  8. 81m 55sSorted: price ascSorted by lowest priceChoice 85%
  9. 92m 02sAdded to cart · Emberline 20°FAdded to cartChoice 85%
  10. 102m 14sViewed cartViewed cart (saw shipping cost)Value 57%
  11. 112m 21sBrowsed catalogBrowsed the catalogValue 73%
  12. 122m 28sBrowsed catalogBrowsed the catalogValue 85%
  13. 132m 46sSorted: price ascSorted by lowest priceValue 99%
  14. 142m 57sAdded to cart · Emberline 20°FAdded to cartValue >99%
  15. 153m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 163m 44sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  17. 174m 03sSearch “sale”Searched for deals / priceValue >99%
  18. 184m 36sBrowsed catalogBrowsed the catalogValue >99%
  19. 4m 40sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×51.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.