Synthetic data
All sessions

s-1837

Simulated shopper

Oct 27, 2026, 6:30 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Merino 200Viewed a product pageFit 22%
  2. 257sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 31m 36sImage 2 · Merino 200Viewed a product imageNo clear doubt 55%
  4. 42m 01sExpanded warranty · Merino 200Expanded warrantyDurability 49%
  5. 52m 36sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 87%
  6. 62m 42sExpanded returns · Merino 200Expanded returns policyDurability 89%
  7. 3m 05sLeft the store

Final guess

Durability89%
Fit
<1%
Suitability
<1%
Durability
89%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
10%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.