Synthetic data
All sessions

s-1838

Simulated shopper

Oct 31, 2026, 1:10 PM UTC · desktop · email · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 358sExpanded warranty · Talus TrailExpanded warrantyDurability 53%
  4. 41m 02sOpened reviews · Talus TrailOpened reviewsDurability 76%
  5. 51m 41sOpened reviews · Talus TrailOpened reviewsDurability 85%
  6. 62m 20sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  7. 72m 53sExpanded materials · Talus TrailExpanded materialsDurability >99%
  8. 83m 11sSearch “tent”Searched the catalogDurability >99%
  9. 93m 37sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  10. 3m 43sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.