Synthetic data
All sessions

s-1839

Simulated shopper

Oct 31, 2026, 6:58 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 23 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 249sCompare + Emberline 20°FAdded a product to compareChoice 47%
  3. 31m 23sOpened reviews · Emberline 20°FOpened reviewsSuitability 42%
  4. 41m 45sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 88%
  5. 52m 07sOpened reviews · Emberline 20°FOpened reviewsValue 85%
  6. 62m 10sReviews filtered: valueFiltered reviews by valueValue 99%
  7. 72m 16sAdded to cart · Emberline 20°FAdded to cartValue 99%
  8. 82m 23sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 33sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 103m 10sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 16sSorted: price ascSorted by lowest priceValue >99%
  12. 123m 43sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  13. 134m 04sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 29sViewed Ridgeback 48LViewed a product pageValue >99%
  15. 154m 35sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  16. 165m 03sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 40sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  18. 185m 57sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  19. 196m 19sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 44sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  21. 216m 53sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  22. 227m 22sReviews filtered: valueFiltered reviews by valueValue >99%
  23. 7m 36sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.