Synthetic data
All sessions

s-1840

Simulated shopper

Oct 20, 2026, 5:33 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 13 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 13sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
  4. 41m 30sDelivery check · ZIP 85170Checked delivery date by ZIPNo clear doubt 50%
  5. 52m 04sAdded to cart · Kettle TiAdded to cartNo clear doubt 50%
  6. 62m 27sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 85%
  7. 73m 07sExpanded shipping · Kettle TiExpanded shipping infoDelivery 98%
  8. 83m 15sImage 2 · Kettle TiViewed a product imageDelivery 93%
  9. 93m 44sExpanded shipping · Kettle TiExpanded shipping infoDelivery 99%
  10. 103m 55sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 114m 32sDelivery check · ZIP 56603Checked delivery date by ZIPDelivery >99%
  12. 124m 58sViewed Cairn MidViewed a product pageDelivery >99%
  13. 5m 22sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.