All sessions
s-1842
Simulated shopperOct 21, 2026, 12:14 PM UTC · mobile · paid social · Talus Trail Runner · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 124sViewed Talus TrailViewed a product pageChoice 23%
- 245sCompare + Talus TrailAdded a product to compareChoice 76%
- 31m 13sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
- 41m 21sCompare + Talus TrailAdded a product to compareChoice 99%
- 51m 50sCompare + Cairn LowAdded a product to compareChoice >99%
- 62m 16sOpened comparisonOpened the comparisonChoice >99%
- 72m 37sOpened reviews · Talus TrailOpened reviewsChoice >99%
- 83m 13sOpened reviews · Talus TrailOpened reviewsChoice >99%
- 93m 31sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
- 103m 36sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
- 113m 47sOpened comparisonOpened the comparisonChoice >99%
- 3m 55sLeft the store
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Added a product to compare ×411.5×
- Opened the comparison ×257.4×
- Switched to a similar product ×28.6×
- Returned to a product viewed earlier22.8×
- Viewed a product page ×31.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.