Synthetic data
All sessions

s-1843

Simulated shopper

Oct 25, 2026, 3:47 AM UTC · desktop · organic · Talus Trail Runner · 11 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 07sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 15sImage 1 · Talus TrailViewed a product imageSuitability 59%
  4. 41m 35sImage 2 · Talus TrailViewed a product imageSuitability 54%
  5. 51m 42sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 82%
  6. 62m 06sExpanded specs · Talus TrailExpanded technical specsSuitability 95%
  7. 72m 30sOpened reviews · Talus TrailOpened reviewsSuitability 99%
  8. 82m 45sAdded to cart · Talus TrailAdded to cartSuitability 99%
  9. 92m 52sViewed cartViewed cart (saw shipping cost)Suitability 99%
  10. 102m 57sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  11. 3m 03sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.