Synthetic data
All sessions

s-1844

Simulated shopper

Oct 21, 2026, 6:33 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 225sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 359sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 11sReviews filtered: valueFiltered reviews by valueValue 62%
  5. 51m 37sImage 1 · Kettle TiViewed a product imageValue 35%
  6. 62m 03sBrowsed catalogBrowsed the catalogNo clear doubt 46%
  7. 72m 42sExpanded returns · Kettle TiExpanded returns policyNo clear doubt 63%
  8. 2m 46sLeft the store

Final guess

No clear doubt63%
Fit
2%
Suitability
4%
Durability
6%
Value
11%
Delivery
14%
Choice
<1%
No clear doubt
63%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.