Synthetic data
All sessions

s-1845

Simulated shopper

Oct 25, 2026, 3:50 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 10 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 256sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 01sViewed cartViewed cart (saw shipping cost)Value 40%
  4. 41m 30sSearch “delivery time”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 94%
  5. 51m 46sOpened reviews · Kettle TiOpened reviewsDelivery 92%
  6. 61m 59sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  7. 72m 29sImage 1 · Kettle TiViewed a product imageDelivery >99%
  8. 82m 56sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 93m 03sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  10. 3m 23sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.