Synthetic data
All sessions

s-1847

Simulated shopper

Oct 31, 2026, 5:35 AM UTC · desktop · organic · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 11sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
  3. 31m 26sOpened reviews · Emberline 20°FOpened reviewsSuitability 84%
  4. 41m 46sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 52m 23sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  6. 62m 59sSearch “boots”Searched the catalogSuitability >99%
  7. 3m 22sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.