Synthetic data
All sessions

s-1851

Simulated shopper

Oct 20, 2026, 7:38 AM UTC · desktop · organic · Talus Trail Runner · 16 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 01sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 41m 25sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 51m 52sRemoved from cart · Cairn MidRemoved from cart→ the store shows Value Breakdown hereValue 97%
  6. 62m 20sViewed Talus TrailViewed a product pageValue 97%
  7. 72m 50sAdded to cart · Talus TrailAdded to cartValue 97%
  8. 83m 05sViewed cartViewed cart (saw shipping cost)Value 98%
  9. 93m 14sRemoved from cart · Talus TrailRemoved from cartValue >99%
  10. 103m 36sAdded to cart · Talus TrailAdded to cartValue >99%
  11. 113m 44sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 11sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 22sViewed Kettle TiViewed a product pageValue >99%
  14. 144m 30sViewed Emberline 20°FViewed a product pageValue >99%
  15. 155m 07sDelivery check · ZIP 95256Checked delivery date by ZIPValue >99%
  16. 5m 16sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.