Synthetic data
All sessions

s-1854

Simulated shopper

Nov 1, 2026, 2:44 PM UTC · mobile · search ads · Squall Pro 3L Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 04sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 08sExpanded materials · Squall ProExpanded materialsNo clear doubt 49%
  4. 41m 12sOpened reviews · Squall ProOpened reviewsSuitability 33%
  5. 51m 21sReviews filtered: valueFiltered reviews by valueValue 34%
  6. 61m 50sOpened reviews · Squall ProOpened reviewsDurability 31%
  7. 72m 28sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 88%
  8. 82m 39sViewed Squall 2.5LViewed a product page · Switched to a similar productValue 97%
  9. 93m 09sAdded to cart · Squall 2.5LAdded to cartValue 97%
  10. 103m 24sViewed cartViewed cart (saw shipping cost)Value 99%
  11. 113m 40sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  12. 4m 07sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.