Synthetic data
All sessions

s-1855

Simulated shopper

Oct 31, 2026, 11:06 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 232sViewed Cairn LowViewed a product pageNo clear doubt 42%
  3. 31m 03sExpanded materials · Cairn LowExpanded materialsNo clear doubt 40%
  4. 1m 25sLeft the store

Final guess

No clear doubt40%
Fit
9%
Suitability
10%
Durability
26%
Value
2%
Delivery
3%
Choice
10%
No clear doubt
40%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.