All sessions
s-1856
Simulated shopperOct 31, 2026, 12:11 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 3 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 126sViewed Cairn MidViewed a product pageFit 27%
- 229sSearch “headlamp”Searched the catalogNo clear doubt 39%
- 44sLeft the store
Final guess
No clear doubt39%
Fit
22%
Suitability
4%
Durability
6%
Value
6%
Delivery
10%
Choice
13%
No clear doubt
39%
Why no clear doubthow much likelier
- Searched the catalog2.9×
- Viewed a product page1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.