Synthetic data
All sessions

s-1857

Simulated shopper

Nov 2, 2026, 9:09 AM UTC · mobile · email · Merino 200 Base Layer Crew · 7 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 06sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 21sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  4. 41m 41sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability >99%
  5. 51m 57sImage 1 · Merino 200Viewed a product imageDurability 99%
  6. 62m 19sAdded to cart · Merino 200Added to cartDurability 99%
  7. 2m 37sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.