Synthetic data
All sessions

s-1858

Simulated shopper

Oct 30, 2026, 6:29 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 13 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 241sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 00sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 14sReviews filtered: deliveryFiltered reviews by shippingDelivery 89%
  5. 51m 45sViewed Emberline 20°FViewed a product pageDelivery 89%
  6. 61m 48sSorted: ratingRe-sorted the catalogDelivery 91%
  7. 72m 09sAdded to cart · Emberline 20°FAdded to cartDelivery 91%
  8. 82m 40sCheckout startedStarted checkoutDelivery 91%
  9. 92m 43sBrowsed catalogBrowsed the catalogDelivery 88%
  10. 103m 02sDelivery check · ZIP 23606Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  11. 113m 06sCheckout startedStarted checkoutDelivery 99%
  12. 123m 38sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  13. 4m 04sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Re-sorted the catalog1.2×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.