Synthetic data
All sessions

s-1859

Simulated shopper

Oct 26, 2026, 1:38 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Merino 200Viewed a product pageFit 22%
  2. 244sSize guide · Merino 200Opened the size guideFit 68%
  3. 31m 17sBrowsed catalogBrowsed the catalogFit 54%
  4. 41m 29sExpanded returns · Merino 200Expanded returns policyFit 71%
  5. 52m 02sOpened reviews · Merino 200Opened reviewsFit 84%
  6. 62m 06sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  7. 72m 24sExpanded returns · Merino 200Expanded returns policyFit >99%
  8. 82m 38sExpanded returns · Merino 200Expanded returns policyFit >99%
  9. 93m 17sSize guide · Merino 200Re-opened the size guideFit >99%
  10. 103m 32sOpened reviews · Merino 200Opened reviewsFit >99%
  11. 113m 39sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 123m 42sSize guide · Merino 200Re-opened the size guideFit >99%
  13. 133m 49sImage 1 · Merino 200Viewed a product imageFit >99%
  14. 144m 27sSize guide · Merino 200Re-opened the size guideFit >99%
  15. 4m 42sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×390.5×
  • Filtered reviews by fit ×224.4×
  • Expanded returns policy ×32.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.