All sessions
s-1861
Simulated shopperOct 29, 2026, 12:14 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 14 actions
abandonedcart $89
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 126sViewed Merino 200Viewed a product pageFit 22%
- 235sExpanded returns · Merino 200Expanded returns policyFit 38%
- 31m 04sImage 1 · Merino 200Viewed a product imageFit 38%
- 41m 14sSize guide · Merino 200Opened the size guideFit 79%
- 51m 53sSize guide · Merino 200Re-opened the size guide→ the store shows Fit Confidence hereFit >99%
- 61m 58sSize guide · Merino 200Re-opened the size guideFit >99%
- 72m 38sSize XL · Merino 200Selected a sizeFit >99%
- 82m 43sOpened reviews · Merino 200Opened reviewsFit >99%
- 93m 14sReviews filtered: fitFiltered reviews by fitFit >99%
- 103m 40sSize guide · Merino 200Re-opened the size guideFit >99%
- 113m 52sImage 2 · Merino 200Viewed a product imageFit >99%
- 124m 12sSize XXL · Merino 200Changed size selectionFit >99%
- 134m 37sAdded to cart · Merino 200Added to cartFit >99%
- 4m 55sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Re-opened the size guide ×390.5×
- Changed size selection106.9×
- Filtered reviews by fit24.4×
- Selected a size12.4×
- Opened the size guide8.4×
- Expanded returns policy2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.