Synthetic data
All sessions

s-1862

Simulated shopper

Oct 23, 2026, 2:17 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 12sCompare + Squall 2.5LAdded a product to compareChoice 64%
  4. 41m 18sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  5. 51m 40sOpened reviews · Squall 2.5LOpened reviewsChoice 77%
  6. 61m 49sReviews filtered: durabilityFiltered reviews by durabilityChoice 83%
  7. 71m 53sBrowsed catalogBrowsed the catalogChoice 76%
  8. 82m 17sExpanded materials · Squall 2.5LExpanded materialsDurability 46%
  9. 92m 33sImage 1 · Squall 2.5LViewed a product imageDurability 43%
  10. 3m 03sLeft the store

Final guess

Durability43%
Fit
<1%
Suitability
30%
Durability
43%
Value
1%
Delivery
<1%
Choice
27%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.