Synthetic data
All sessions

s-1863

Simulated shopper

Nov 2, 2026, 10:32 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 17 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 17sExpanded specs · Merino 200Expanded technical specsSuitability 40%
  3. 31m 33sExpanded materials · Merino 200Expanded materialsSuitability 47%
  4. 42m 02sOpened reviews · Merino 200Opened reviewsSuitability 57%
  5. 52m 10sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 97%
  6. 62m 39sOpened reviews · Merino 200Opened reviewsDurability 97%
  7. 73m 19sExpanded materials · Merino 200Expanded materialsDurability 99%
  8. 83m 50sExpanded materials · Merino 200Expanded materialsDurability >99%
  9. 94m 02sBrowsed catalogBrowsed the catalogDurability >99%
  10. 104m 36sOpened reviews · Merino 200Opened reviewsDurability >99%
  11. 114m 55sOpened reviews · Merino 200Opened reviewsDurability >99%
  12. 125m 13sExpanded materials · Merino 200Expanded materialsDurability >99%
  13. 135m 30sExpanded materials · Merino 200Expanded materialsDurability >99%
  14. 145m 36sAdded to cart · Merino 200Added to cartDurability >99%
  15. 156m 06sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 166m 35sCheckout startedStarted checkoutDurability >99%
  17. 6m 59sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×56.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.