Synthetic data
All sessions

s-1864

Simulated shopper

Oct 21, 2026, 4:18 AM UTC · desktop · organic · Talus Trail Runner · 13 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Talus TrailViewed a product pageChoice 23%
  2. 233sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 12sSearch “fuel canister compatible”Searched for a use-case or specSuitability 88%
  4. 41m 50sExpanded materials · Talus TrailExpanded materials→ the store shows Built-For Answer hereSuitability 92%
  5. 52m 19sExpanded materials · Talus TrailExpanded materialsSuitability 84%
  6. 62m 38sOpened reviews · Talus TrailOpened reviewsSuitability 84%
  7. 73m 01sOpened reviews · Talus TrailOpened reviewsSuitability 83%
  8. 83m 31sImage 1 · Talus TrailViewed a product imageSuitability 88%
  9. 94m 10sImage 2 · Talus TrailViewed a product imageSuitability 91%
  10. 104m 32sAdded to cart · Talus TrailAdded to cartSuitability 91%
  11. 114m 46sViewed cartViewed cart (saw shipping cost)Suitability 89%
  12. 125m 04sCheckout startedStarted checkoutSuitability 89%
  13. 5m 32sPurchased

Final guess

Suitability89%
Fit
<1%
Suitability
89%
Durability
11%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Expanded materials ×21.5×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.