Synthetic data
All sessions

s-1865

Simulated shopper

Oct 24, 2026, 1:53 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 15sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 29sExpanded returns · Cairn MidExpanded returns policyFit 35%
  4. 41m 41sSize 9.5 · Cairn MidSelected a sizeFit 84%
  5. 51m 57sSize 9 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
  6. 62m 28sOpened reviews · Cairn MidOpened reviewsFit >99%
  7. 72m 51sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 83m 26sSize 9.5 · Cairn MidChanged size selectionFit >99%
  9. 93m 54sSize 9 · Cairn MidChanged size selectionFit >99%
  10. 104m 05sOpened reviews · Cairn MidOpened reviewsFit >99%
  11. 4m 14sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×3106.9×
  • Selected a size12.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.