Synthetic data
All sessions

s-1866

Simulated shopper

Oct 24, 2026, 7:23 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Merino 200Viewed a product pageFit 22%
  2. 250sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 15sReviews filtered: valueFiltered reviews by valueValue 76%
  4. 41m 37sOpened reviews · Merino 200Opened reviewsValue 69%
  5. 52m 07sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 96%
  6. 62m 30sExpanded materials · Merino 200Expanded materialsDurability >99%
  7. 72m 56sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  8. 83m 04sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  9. 3m 10sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.