Synthetic data
All sessions

s-1867

Simulated shopper

Nov 2, 2026, 1:01 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 359sExpanded materials · Merino 200Expanded materialsDurability 48%
  4. 41m 15sOpened reviews · Merino 200Opened reviewsDurability 68%
  5. 51m 35sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 62m 10sOpened reviews · Merino 200Opened reviewsDurability >99%
  7. 72m 43sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 83m 01sBrowsed catalogBrowsed the catalogDurability >99%
  9. 93m 18sExpanded materials · Merino 200Expanded materialsDurability >99%
  10. 103m 48sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  11. 114m 28sExpanded returns · Merino 200Expanded returns policyDurability >99%
  12. 125m 05sSearch “tent”Searched the catalogDurability >99%
  13. 135m 21sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  14. 145m 58sViewed Driftwood 2PViewed a product pageDurability >99%
  15. 156m 19sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  16. 6m 39sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×36.6×
  • Expanded warranty ×215.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.