Synthetic data
All sessions

s-1868

Simulated shopper

Nov 2, 2026, 3:15 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 358sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 41m 13sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 88%
  5. 51m 19sExpanded shipping · Cairn MidExpanded shipping infoDelivery 98%
  6. 1m 28sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.