Synthetic data
All sessions

s-1871

Simulated shopper

Oct 21, 2026, 4:25 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn MidViewed a product pageFit 27%
  2. 250sOpened comparisonOpened the comparisonChoice 93%
  3. 31m 20sImage 1 · Cairn MidViewed a product imageChoice 91%
  4. 41m 23sViewed Talus TrailViewed a product pageChoice 93%
  5. 51m 43sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice >99%
  6. 61m 47sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 72m 13sViewed Driftwood 2PViewed a product pageChoice >99%
  8. 82m 26sOpened comparisonOpened the comparisonChoice >99%
  9. 92m 47sAdded to cart · Cairn MidAdded to cartChoice >99%
  10. 103m 02sViewed cartViewed cart (saw shipping cost)Choice >99%
  11. 113m 24sCheckout startedStarted checkoutChoice >99%
  12. 3m 51sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.