Synthetic data
All sessions

s-1872

Simulated shopper

Oct 20, 2026, 4:24 AM UTC · mobile · email · Driftwood 2P Tent · 18 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 01sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 21sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 85%
  5. 51m 25sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 63%
  6. 61m 56sExpanded specs · Driftwood 2PExpanded technical specsSuitability 48%
  7. 72m 27sOpened reviews · Driftwood 2POpened reviewsSuitability 76%
  8. 82m 52sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  9. 93m 27sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  10. 104m 03sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  11. 114m 10sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  12. 124m 28sViewed Lumen 400Viewed a product pageSuitability >99%
  13. 134m 38sImage 3 · Lumen 400Viewed a product imageSuitability >99%
  14. 145m 17sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  15. 155m 41sAdded to cart · Driftwood 2PAdded to cartSuitability >99%
  16. 166m 05sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 176m 15sCheckout startedStarted checkoutSuitability >99%
  18. 6m 42sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×51.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.