Synthetic data
All sessions

s-1874

Simulated shopper

Oct 22, 2026, 6:19 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 18 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 245sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 23sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 36%
  4. 41m 54sViewed cartViewed cart (saw shipping cost)Value 67%
  5. 52m 25sRemoved from cart · Squall 2.5LRemoved from cart→ the store shows Value Breakdown hereValue 99%
  6. 63m 03sBrowsed catalogBrowsed the catalogValue 99%
  7. 73m 38sAdded to cart · Squall 2.5LAdded to cartValue 99%
  8. 83m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 94m 10sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  10. 104m 46sAdded to cart · Squall 2.5LAdded to cartValue >99%
  11. 115m 26sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 125m 43sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  13. 136m 19sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 146m 55sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  15. 157m 35sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 167m 56sBrowsed catalogBrowsed the catalogValue >99%
  17. 178m 04sSorted: price ascSorted by lowest priceValue >99%
  18. 8m 25sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.