Synthetic data
All sessions

s-1876

Simulated shopper

Oct 21, 2026, 1:09 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 10 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 336sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 453sImage 1 · Cairn MidViewed a product imageNo clear doubt 76%
  5. 51m 15sOpened reviews · Cairn MidOpened reviewsNo clear doubt 51%
  6. 61m 45sReviews filtered: deliveryFiltered reviews by shippingDelivery 72%
  7. 71m 58sAdded to cart · Cairn MidAdded to cartDelivery 72%
  8. 82m 03sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 88%
  9. 92m 27sExpanded shipping · Cairn MidExpanded shipping infoDelivery 99%
  10. 2m 39sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.