Synthetic data
All sessions

s-1877

Simulated shopper

Oct 28, 2026, 7:15 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Cairn MidViewed a product pageFit 27%
  2. 230sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 335sSearch “tent”Searched the catalogFit 37%
  4. 41m 10sOpened comparisonOpened the comparisonChoice 71%
  5. 51m 43sViewed Squall 2.5LViewed a product pageChoice 75%
  6. 61m 47sImage 1 · Squall 2.5LViewed a product imageChoice 63%
  7. 72m 16sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 94%
  8. 82m 37sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 92m 47sCompare + Squall 2.5LAdded a product to compareChoice >99%
  10. 103m 25sCompare + Squall ProAdded a product to compareChoice >99%
  11. 113m 54sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 3m 59sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.