All sessions
s-1878
Simulated shopperOct 22, 2026, 2:47 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 14 actions
abandonedcart $159
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 19sSearch “tent”Searched the catalogNo clear doubt 32%
- 217sViewed Cairn LowViewed a product pageNo clear doubt 41%
- 340sSize 11 · Cairn LowSelected a sizeFit 60%
- 41m 01sExpanded returns · Cairn LowExpanded returns policyFit 77%
- 51m 10sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 95%
- 61m 21sSearch “does it run small”Searched for sizing / fitFit >99%
- 71m 48sExpanded returns · Cairn LowExpanded returns policyFit >99%
- 81m 56sSize guide · Cairn LowRe-opened the size guideFit >99%
- 92m 04sSearch “does it run small”Searched for sizing / fitFit >99%
- 102m 17sSize guide · Cairn LowRe-opened the size guideFit >99%
- 112m 49sOpened reviews · Cairn LowOpened reviewsFit >99%
- 123m 24sReviews filtered: fitFiltered reviews by fitFit >99%
- 133m 35sAdded to cart · Cairn LowAdded to cartFit >99%
- 3m 48sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Re-opened the size guide ×290.5×
- Searched for sizing / fit ×29.3×
- Filtered reviews by fit24.4×
- Selected a size12.4×
- Opened the size guide8.4×
- Expanded returns policy ×22.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.