Synthetic data
All sessions

s-1879

Simulated shopper

Oct 29, 2026, 11:23 PM UTC · desktop · organic · Talus Trail Runner · 14 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Talus TrailViewed a product pageChoice 23%
  2. 228sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 349sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 87%
  4. 41m 17sImage 1 · Talus TrailViewed a product imageSuitability 86%
  5. 51m 55sBrowsed catalogBrowsed the catalogSuitability 76%
  6. 62m 08sExpanded specs · Talus TrailExpanded technical specsSuitability 92%
  7. 72m 45sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  8. 83m 15sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  9. 93m 30sImage 2 · Talus TrailViewed a product imageSuitability >99%
  10. 104m 00sImage 3 · Talus TrailViewed a product imageSuitability >99%
  11. 114m 08sAdded to cart · Talus TrailAdded to cartSuitability >99%
  12. 124m 27sViewed cartViewed cart (saw shipping cost)Suitability >99%
  13. 134m 40sCheckout startedStarted checkoutSuitability >99%
  14. 5m 01sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec ×217.5×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.