Synthetic data
All sessions

s-1880

Simulated shopper

Oct 28, 2026, 6:04 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 253sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 31m 15sViewed Squall 2.5LViewed a product pageNo clear doubt 51%
  4. 41m 55sOpened reviews · Squall 2.5LOpened reviewsSuitability 37%
  5. 52m 24sReviews filtered: valueFiltered reviews by valueValue 64%
  6. 62m 44sViewed Cairn MidViewed a product pageValue 55%
  7. 72m 58sExpanded specs · Cairn MidExpanded technical specsSuitability 46%
  8. 83m 14sSize guide · Cairn MidOpened the size guideNo clear doubt 45%
  9. 3m 29sLeft the store

Final guess

No clear doubt45%
Fit
6%
Suitability
30%
Durability
1%
Value
11%
Delivery
1%
Choice
7%
No clear doubt
45%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Viewed a product image2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.