Synthetic data
All sessions

s-1881

Simulated shopper

Oct 31, 2026, 8:19 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 15 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 10sExpanded specs · Kettle TiExpanded technical specsSuitability 46%
  4. 41m 20sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability 78%
  5. 51m 31sSearch “fast shipping”Searched for shipping / deliverySuitability 74%
  6. 61m 50sImage 1 · Kettle TiViewed a product imageSuitability 76%
  7. 72m 01sDelivery check · ZIP 72916Checked delivery date by ZIPDelivery 69%
  8. 82m 33sOpened reviews · Kettle TiOpened reviewsDelivery 59%
  9. 92m 48sReviews filtered: deliveryFiltered reviews by shippingDelivery 99%
  10. 103m 25sExpanded returns · Kettle TiExpanded returns policyDelivery >99%
  11. 113m 30sAdded to cart · Kettle TiAdded to cartDelivery >99%
  12. 123m 42sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 133m 58sExpanded returns · Kettle TiExpanded returns policyDelivery >99%
  14. 144m 09sImage 2 · Kettle TiViewed a product imageDelivery >99%
  15. 4m 27sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy ×22.4×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.