Synthetic data
All sessions

s-1882

Simulated shopper

Oct 25, 2026, 1:20 PM UTC · mobile · paid social · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 228sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 336sExpanded returns · Talus TrailExpanded returns policySuitability 34%
  4. 456sViewed Squall ProViewed a product pageNo clear doubt 38%
  5. 51m 35sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 67%
  6. 2m 00sLeft the store

Final guess

Choice67%
Fit
2%
Suitability
4%
Durability
1%
Value
1%
Delivery
1%
Choice
67%
No clear doubt
24%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.