Synthetic data
All sessions

s-1883

Simulated shopper

Oct 31, 2026, 11:08 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 00sAdded to cart · Merino 200Added to cartFit 22%
  3. 31m 08sCheckout startedStarted checkoutFit 22%
  4. 41m 42sAdded to cart · Merino 200Added to cartFit 22%
  5. 52m 02sViewed cartViewed cart (saw shipping cost)Value 47%
  6. 62m 35sRemoved from cart · Merino 200Removed from cart→ the store shows Value Breakdown hereValue 97%
  7. 72m 57sOpened reviews · Merino 200Opened reviewsValue 97%
  8. 83m 00sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 3m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.