Synthetic data
All sessions

s-1884

Simulated shopper

Oct 22, 2026, 9:52 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 242sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 44%
  3. 354sExpanded shipping · Squall 2.5LExpanded shipping info→ the store shows Delivery Promise hereDelivery 88%
  4. 41m 14sImage 1 · Squall 2.5LViewed a product imageDelivery 73%
  5. 51m 17sExpanded returns · Squall 2.5LExpanded returns policyDelivery 85%
  6. 61m 38sDelivery check · ZIP 88811Checked delivery date by ZIPDelivery 98%
  7. 1m 59sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.