Synthetic data
All sessions

s-1885

Simulated shopper

Oct 20, 2026, 12:04 AM UTC · mobile · paid social · Squall Pro 3L Shell · 14 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 259sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 31m 12sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  4. 41m 48sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  5. 52m 12sAdded to cart · Squall ProAdded to cartChoice >99%
  6. 62m 39sViewed cartViewed cart (saw shipping cost)Choice >99%
  7. 72m 46sPromo field focusedClicked into the promo-code fieldChoice 95%
  8. 82m 52sImage 1 · Squall ProViewed a product imageChoice 97%
  9. 93m 28sViewed cartViewed cart (saw shipping cost)Choice 83%
  10. 103m 31sPromo field focusedClicked into the promo-code fieldValue 88%
  11. 113m 47sBrowsed catalogBrowsed the catalogValue 94%
  12. 124m 21sSorted: price ascSorted by lowest priceValue 99%
  13. 134m 29sExpanded specs · Squall ProExpanded technical specsValue 98%
  14. 4m 38sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
<1%
Choice
2%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×31.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.