Synthetic data
All sessions

s-1886

Simulated shopper

Oct 24, 2026, 1:49 AM UTC · mobile · search ads · Driftwood 2P Tent · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 243sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 31m 23sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 44%
  4. 41m 45sExpanded materials · Driftwood 2PExpanded materialsSuitability 53%
  5. 52m 07sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 50%
  6. 62m 44sOpened reviews · Driftwood 2POpened reviews→ the store shows Built-For Answer hereSuitability 72%
  7. 73m 10sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  8. 3m 14sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.