Synthetic data
All sessions

s-1887

Simulated shopper

Oct 27, 2026, 7:27 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 22sBrowsed catalogBrowsed the catalogNo clear doubt 60%
  4. 41m 44sSorted: price ascSorted by lowest priceNo clear doubt 60%
  5. 52m 04sCompare + Squall 2.5LAdded a product to compare→ the store shows Value Breakdown hereValue 63%
  6. 62m 41sCompare + Squall ProAdded a product to compareChoice 62%
  7. 3m 07sLeft the store

Final guess

Choice62%
Fit
<1%
Suitability
1%
Durability
<1%
Value
36%
Delivery
<1%
Choice
62%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.